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Webinar: Taking off with the Oslo Brand


When you think of Oslo, what do you think about? Compact, international, progressive, tech-savvy, fresh, and down-to-earth? How can you get the most out of using and building the Oslo brand to help the region attract investment and top talent?

Join us on 5 March for the online launch of the Oslo Region Brand Guide for insights and tips. The project is a collaboration of Oslo Region Alliance, VisitOSLO and Oslo Business Region.

This webinar is recommended for anyone working in marketing and promotions of brands, municipalities, companies and organizations internationally. There will be an open Q&A session at the end – so bring your questions!


9:00 International marketing of Oslo as a place to work, study and invest is not a single agency’s task – it is a whole community’s job. Learn why building the Oslo brand is important by Øyvind Såtvedt, Director at Osloregionen

9:05 Oslo has no logo or slogan, but a brand strategy. Learn how the new guide to the Oslo Region Brand Management Strategy can be used to strengthen the brand of your company, industry hub or municipality by Siw Andersen, CEO at Oslo Business Region

9:15 What is the power of the Oslo brand and why does it matter? How does Oslo compare to other European capitals, and what are the criteria for success by Martin Boisen, Director at For the Love of Place (Netherlands)

9:25 Oslo-based Minimeis has drawn worldwide recognition as easy, urban, family-friendly, and Scandinavian. How does the Oslo brand bring value to their marketing strategy? by Tarjei Espolin Johnson, CEO of Minimeis

9:35 Q&A session

The webinar will be in English.

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Questions about the webinar? Email Mari Strømsvåg